Anheuser-Busch
AB wanted a new take on social, so we worked with their internal team to develop a strategy focused on UGC content, product- focused imagery, and educational content that would bring them into trending topics while staying true to their brand and core audience. We created a series of interactive stories that include, AB trivia, fun holiday cocktail recipes, beer dating series and more!
Social Profile
Due to COVID-19, we cancelled pre-planned photoshoots. We had a shortage of branded assets and needed to source options that felt fresh and matched the Anheuser-Busch aesthetic. We knew that brand engagement increases 28% when users are exposed to a combination of UGC and branded content. We focused our energy on hitting those pillars by sourcing UGC specific to the time and creating low cost at home photoshoots. These shoots focused on lifestyle and product based imagery while still feeling UGC.
Photoshoot
AB Giphy Sticker Set
We focused on creating content for stories that was interactive and user friendly. One of those aspects being a A-B giphy sticker pack, that can be accessed through insta stories. Where our followers can express their brand love on their own personal posts. We also set to create A-B story series that relate to pop-culture topics, and ask hard hitting questions.
AB Beer Bracket Showdown Story Series
